Buying property is the most significant financial commitment most Australian’s will ever make – a huge investment that comes with even greater risks and rewards. Many property investors find themselves stuck after just one investment, generally due to a lack of process or an emotional attachment to familiar areas.
At OpenCorp, we believe that the key to successful property investment that provides you the lifestyle and choices you want, all lies in a systematic and proven approach unveiling Market, Area and Property characteristics. The MAP Process ensures that each investment decision is guided by data and strategy, at every level – not emotion.
What is the MAP Process?
The MAP Process stands for Market, Area, Property. It’s a comprehensive strategy that helps investors filter through the millions of Australian properties to find the perfect one for their portfolio.
Here’s how it works:
- Market: The first step in the MAP Process is identifying the right market. With approximately 10.6 million properties in Australia, it’s impossible to evaluate each one individually. Instead, we start by eliminating capital cities that are not favourable for investment at any given time. Market conditions change, so a city that is a good investment today might not be in a few years.
- Area: Once we’ve identified the market, the next step is to pinpoint the best areas within that market. We focus on growth corridors—areas with strong infrastructure and limited supply. Infrastructure includes roads, rail, bus lines, shopping precincts
,and schools. Planned and budgeted infrastructure improvements indicate future demand, which translates to growth. - Property: Finally, we drill down to the property level. This is where most investors start
,but by doing so, they miss the bigger picture. With the MAP Process, we only consider properties in the best areas of the best markets. We assess the property size, quality, land content ratios, and proximity to amenities and surrounding infrastructure.
Our Research team of data scientists and analysts spends around 19,000 hours annually on research, ensuring that every property we recommend meets our strict criteria. We look for properties with low holding costs, below the median price for the area, and optimal walk scores as a starting point.
For more insights on the MAP Process, or guidance on your property investment journey, book a discovery call today, we’re here to simplify your investment journey and make sure you avoid expensive mistakes.
